Olympics delay deals setback to Samsung's plans to win over Japan market squib

For Samsung Electronics Co Ltd <005930.ks>, the 2020 Tokyo Olympics were going to be its springboard to attain a long-held goal - making significant inroads into Japan's lucrative smartphone market where Apple Inc dominates. It had been expected to tout its 5G capability in its Olympics ads, aiming to attract a population excited to watch the Games with cutting-edge technology before Apple had a 5G product on the market.
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